Tuesday, November 3, 2015

Amazon is opening a physical bookstore that has one key difference from traditional shops by Max Slater-Robins

Amazon
Amazon on Tuesday is opening a physical store in Seattle called "Amazon Books," the first real-world bookstore for the company, which has operated online since 1994.
The store will include both books and Amazon products, such as the Kindle, Echo, and Fire TV, the company said on its website.
The company will use information it has gathered from its online store, such as customer ratings, to help select titles in its physical store.
"We're taking the data we have and we're creating physical places with it," Jennifer Cast, vice president of Amazon Books, told The Seattle Times.
Each book will also include a placard showing its Amazon.com rating and customer reviews,according to The Verge.
Here's how those reviews will be displayed alongside the physical book:
Amazon



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