Top 10 Millennial Trends and Predictions: 2013 | The Savvy Intern by YouTern

Top 10 Millennial Trends and Predictions: 2013 | The Savvy Intern by YouTern

Posted on February 4, 2013 by YEC

For more than 16 years, Buzz Marketing Group has been a leader in identifying Millennials’ trends and insights. Each year, we publish our trend predictions for the coming 12 months. Our biggest trends in the past have included Wharholism, Instanity, Massclusivity, and Conscious Consumption.
Below is our list of trends in 2013 — and what each might mean to your brand this year:

1. Social Voice

When it comes to their privacy, Millennials will demand to be heard even more in 2013. SOPA, PIPA, and other grassroots campaigns against privacy policies at companies like Facebook are only the beginning. As it becomes easier for individuals to rally against big companies, they will continue to do so.  Read more...

Related articles

• Positive T-shirt Company Helps Millennials Use Social Media to Pay It Forward for Needy Children (prweb.com)
• Study Breaks College Media Explains Current Trends in the Food Industry Caused by the Demographic Known as Millennials and Advises Businesses on How to Adapt and Profit (prweb.com)
• 4 reasons to hire a millennial (prdaily.com)
• Millennial Customers: The Next Generation's Great Expectations [INFOGRAPHIC] (customerthink.com)
• How corporate purpose turns Millennials into brand ambassadors (simonmainwaring.com)
• You: Deloitte's Millennial innovation survey 2013 (slideshare.net)
• Millennials Heavily Influence Electronics Purchases, CEA Study Finds (virtual-strategy.com)
• Deloitte | Millennial Innovation survey (serve4impact.com)
• Millennials Heavily Influence Electronics Purchases, CEA Study Finds (sys-con.com)
• Unemployment rate among Millennials skyrockets in January (redalertpolitics.com)

Ten Reasons to Stop Worrying and Love the Millennials - IT Management

Ten Reasons to Stop Worrying and Love the Millennials - IT Management:

by Dennis McCafferty on 2012-01-20

Ten Reasons to Stop Worrying and Love the Millennials

You may think of them as "The PlayStation Generation," but your Millennial employees may be just the kind of "digital cowboys" that your organization needs to succeed in today's fast-paced, 24/7 business world. While you and your fellow executives may harbor some biases against them – that they're over-entitled and lack a work ethic – it's time to throw away these stereotypes and recognize the unique contributions Millennials can bring to an IT department. In the book "No Fear: Business Leadership for the Digital Age" (Marshall Cavendish Corp/available now), authors Pekka Viljakainen and Mark Mueller-Eberstein illuminate the many positive traits of the Millennial generation. They're less constrained by hierarchy, restrictive corporate traditions and geographic and cultural borders than some of your older staffers, for example. Viljakainen is the former president of Tieto International and now provides consulting for business leaders and tech teams. Mueller-Eberstein is founder/CEO of Adgetec Corp. For more about the book, click here.

Related articles

• The Millennials: Best Generation Ever? (INFOGRAPHIC) (blippitt.com)
• Do Millennial Students Merit a Whole New Curriculum? (caisct.wordpress.com)
• Richard Geldard: The Millennial Generation (theriveropens.wordpress.com)
• Millennials Prefer to Shop in Store, Not Online (themodsocial.com)
• Saturday Night Live is just now catching on to Millennials (grayflannelsuit.net)
• Millennials Are Playing With You - HBR (bjconquest.com)
• Millennials Will Remain Loyal for Free and Easy Rewards (marketingpilgrim.com)
• Coffee and the Challenges of Targeting Millennials (foodservicewarehouse.com)
• Strengths of Generation Y (rashidfaridi.wordpress.com)